Practice Leading
Practice Leading
Practice Leading is for emerging and curious practice leaders of Microsoft partner businesses. If you’re anything like me with an unquenchable curiosity and zero tolerance for BS, you’ve come to the right place. Find Practice Leading on YouTube or wherever you listen to podcasts and learn from the bosses you wish you had earlier in your career. G'day, I'm Neil Benson. I'm the CEO of Microsoft business apps ISV, Superware.ai in Brisbane, Australia. Welcome to Practice Leading, my own journey of discovery and learning as I build Superware. Together we’ll learn from innovators and investors, executives and entrepreneurs, business leaders and business coaches that have already left their stamp on the world and those that are exploring new and smarter ways building their businesses.
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Practice Leading

Practice Leading is for emerging and curious practice leaders of Microsoft partner businesses. G'day, I’m Neil Benson and, if you’re anything like me with an unquenchable curiosity and zero tolerance for BS, you’ve come to the right place.

Recent

June 16, 2025

Forging a Modern Microsoft Alliance with Lucy Bourne

#11. Lucy Bourne is the cofounder and director of Oaka Studio in the UK. Oaka Studio, which just celebrated its second birthday, helps Microsoft partners level up their Microsoft alliance in their marketing, sales, their Micr...
June 2, 2025

Scaling Innovation and AI at Avanade with Nancie Calder

#10. Nancie Calder is a Senior Vice President and Global Consulting Practice Lead at Avanade, based in Toronto, Canada. From her start as a freelance consultant to leading a global team of 3,000 people, Nancie brings three de...
May 19, 2025

Leadership Lessons from Microsoft Partner Innovators: My Practice Leading Retrospective

#9. Welcome to Practice Leading, the podcast for ambitious and curious Microsoft partner leaders who are passionate about growth, innovation, and building high-performing teams—with no tolerance for BS. I’m your host, Neil Be...
May 5, 2025

Insider Secrets to Succeeding as a Microsoft Partner with Chris McNulty

#8. Chris McNulty heads Strategic Markets at Synozur. For almost ten years, he was Senior Director of Product Marketing for Microsoft 365 at Microsoft. Chris’s prior experience as CTO includes companies such as Dell and Quest...
April 21, 2025

From Four to Forty: Building CRMK’s Team and Culture with CEO, Kathrine Hogseth

#7. Kathrine Hogseth is the CEO of CRM-Konsulterna (CRMK), a Swedish Microsoft partner business that she has led for 10 years. Kathrine has a master’s in electrical engineer and held several roles in telecommunications before...
April 7, 2025

Mentorship and Hackathons for Professional Development with Edit Kapcari

#6. Edit Kapcari is the Head of Solutions Development at ORBIS SE in Germany where she has built her career since 2017. Initially a software engineer in the CRM practice, Edit pitched the concept of starting a Power Platform...